The trademark POLIDENT was filed by GlaxoSmithKline Consumer Healthcare S.A., a corporation established under the laws of the Kingdom of Belgium (the "Applicant"). The application was published for oppositions on August 26, 2001, and received one opposition filed on November 22, 2001 by RED CARNATION GUMS LTD on Likelihood of confusion. the opponent was represented by MAXTON LANGMAACK & PARTNER and proceedings were handled in English, and the oppositon was dismissed by the Euorpean Union Intellectual Property Office with decision issued November 22, 2001
The application was filed in English, and English was also language of all opposition proceedings (French was selected as the second language).
Change of name and address of the trademark registration was recorded on March 12, 2002. Appointment and Replacement of representative of the trademark registration was recorded on October 6, 2002. Deletion of the representative of the trademark registration was recorded on November 13, 2006. Change of name and address of the trademark registration was recorded on December 18, 2007. Requests for conversion of an EUTM application into a national trade mark application of the trademark registration was recorded on September 13, 2012.
The application claimed as seniority of the Republic of Austria trademark null registered on November 3, 1958 which was refused by the office.